Celebrating 40 years of travel

This year, we'll be celebrating our 40th birthday. We're all for modesty, but it's our big birthday, so we won't pretend we're not extremely proud of our heritage and how far we've come. Our journey started with a few tents in southern France... today you can discover the world with us by land, ocean and river. (Modesty alert – we are the UK's leading operator of river cruises and specialty tours across Europe and beyond). 

Here are three amazing reasons to join us in 2024. 

1. Unbeatable value which included so much

If you've joined one of our holidays before, you know just how great they are and how much is included in the price. If you've yet to join us you're in for a treat...  

It all starts with expertly crafted itineraries (made by explorers). Each day features insightful excursions, visits with local guides and plenty of free time to relax. At the end of the day's adventure, you can retreat to your hand-picked accommodation for a peaceful night's sleep. Guest on our river cruises stay on board our luxurious five-star ships, where over 80% of our cabins feature a French or full balcony; on our tours, our travel experts have hand-picked the best hotels in the best locations; or, if you'd prefer to you sail across the ocean, you can do so on board one of our boutique ships on an ocean or yacht cruise. You can also enjoy direct flights (wherever possible) from your local airport at no extra cost and the services of a wonderful Riviera Tour Manager or Cruise Director who'll look out for you throughout your holiday. You won't find the same quality holiday for less and this year, you can enjoy a superior drinks package on all European river cruises.  

2. New for Riviera 

New river cruises

As well as our big birthday, we're celebrating 15 years of river cruising. It's become one of our favourite ways to travel. For 2024, we've launched a new 8-day itinerary along one of our most loved rivers, the Douro, on our brand-new ship, MS Porto Mirante.   

We know a week is not always enough so, this year, we launched three new 11-day river cruises. You can discover more cities, find more hidden gems and learn even more from our local guides on the Rhine, Main, Seine and Moselle. All that and you only need to pack and fly once! 

Don't want your holiday to end? It doesn't have to! Extend your holiday with our new 3-night tour extensions in Amsterdam, Porto and Vienna.

View our river cruise extensions

We're also breathing new life into your favourite subject on our themed cruises, new for 2025. Explore your love of art, music, gardens, history, or food on a river cruise while soaking up the expert knowledge of our insightful speakers and local guides.

View our themed cruises

New tours  

Our new beach tours are ideal for those who want an epic adventure as well as a little relaxation. You'll stay in hand-picked hotels, visit the most historical and culturally relevant sites, and then end your holiday with a relaxing stay in a luxurious coastal location. Explore the desert landscape of Jordan, experience the bustling markets in India, marvel at Ha Long Bay in Vietnam or unwind on golden beaches in Sri Lanka. 

View holidays with beach stays 

If you've always wanted to spot the 'big five', then our Kenya: Lake Nakuru & Maasai Mara Safari is for you. You'll head out on game drives across national parks and game reserves, in search of native animals including zebra, gazelle, buffalo, waterbuck, flamingo and a wealth of other birdlife. And if you want to see even more, choose our Grand Tour of Kenya extension. 

And looking further ahead to 2025, you can take your pick of seven new Grand Tours - our new longer tours range from 16 to an epic 26-day adventure so you can really make the most of being away.  

View our Grand Tours 

You could also discover more of America, China, India, Japan and Malaysia on our new worldwide tours. 

View our worldwide tours 

New ocean and yacht cruises 

Our ocean cruises are really something special - we don't do big cruise liners, so you'll enjoy a luxury holiday with an exclusive atmosphere. This year we've added a lot of ocean newness for you to enjoy. 

You can spend two nights in Athens and cruise through Greece on the newly renovated Celestyal Journey, a mid-sized small ship with all the benefits of an ocean liner, minus the crowds. 

And if you like swim stops in deserted bays and floating cities, you'll love our new 10-day yacht cruise for 2024. 

Our tall ship cruises are something special… enjoy nautical glamour while visiting beautiful destinations. We’ve introduced a new cruise for 2024.  

Again, looking further ahead there’s three exciting new tall ship itineraries for 2025, including an 18-day voyage across the Mediterranean. 

3. Riviera's £1 million birthday giveaway 

It may be our birthday, but we're giving you the gifts. From Riviera vouchers to all-expenses-paid Rivera holidays across the world, we're giving away gifts worth over £1 million in this one-time-only event.  

There’s a guaranteed gift with every booking made before 29th February. Book to find out what you’ll win.  

Find your next holiday